styling by eden

eden was the marketing director of a swim company i freelance for.  i was lucky enough to work along side eden for over 8 years on all their marketing collateral.  every year i looked forward to seeing what amazing ideas eden had up her sleeves.  from her everyday fashion sense to her styling techniques, i was always blown away by her ideas and seeing them come to life is pretty amazing.  recently, eden decided to pursue her dreams of becoming a full time styling consultant and following her passion of helping others through her styling for a cause. i was honored to help eden bring her ideas to life and help her promote styling by eden.

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silver foil on an all black business card… HOT! (just like eden)  🙂

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back window foil vinyl decal by mind’s eye design studio

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for more info on Syling By Eden, visit www.stylingbyeden.com. you can also connect with eden via Facebook.

*a special thanks to mind’s eye design studio for helping me bring eden’s ideas to life!

allamericancontainers.net

just wrapped up another in a card + mind’s eye design studio website collaboration.  for this website, our client, all american containers of southern california, chose a template based site, which was then customized by us to incorporate the company logo, brand and color scheme. we also provided the majority of the product photography used on the site.

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for more information on our web design and services, please feel free to contact us.

catalogs, catalogs, catalogs

so the last couple of months i’ve been a little MIA and my posts have been a bit sparse, which can only mean one thing… catalog season!  here’s a quick re-cap picture to sum up the last 3 months of catalog work.

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now that the catalogs are done, i’m gonna put on my swim suit and head to the beach!

paper sampling

as a graphic designer and lover of all things stationery related, you can say i’m a bit of a paper snob.  when i’m given a business card, a brochure or even a restaurant take out menu, my first instinct is to examine the paper, feel the texture, see if any special printing method was applied and sometimes there can even be a distinct good paper smell.  i know, weird, right? but, i can’t help it.

to me, paper for a printed collateral is like the icing on the cake. any special printing methods or embellishments used is the cherry on top.  in other words, very important for the overall presentation.  so with each project where i am a part of the printing process, i like to make sure all options are presented, including every single ivory/off-white stock paper i can get my hands on.  and i mean every single textured, speckled and shade possible.

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i then will share a small, labeled sample of each to the client so they can decide which paper suits them and their needs the best.

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sometimes it may also help to print a mock up sample of the design on each paper.  this gives the client the best representation of what the final piece will look like.

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this is a sneak peak of what the new and improved silhouPETte packaging will include.  A backer card, that each charm necklace will hang off of and placed in those gorgeous foil embossed kraft boxes, previously designed.

looking forward to seeing which paper card stock gets chosen for the final piece!

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